Brunella Lupano

Critic
DISC Type : C

Strategic Digital Marketing Director at Multinational Company

Milan, Lombardy, Italy

Overview

Brunella Lupano is an EMEA Director specializing in AI-driven digital marketing and communications. Her experience spans diverse sectors like high-tech, telecommunications, and consulting, where she focuses on lead generation, growth marketing, and strategic innovation to enhance brand awareness and drive business growth.

She is passionate about the ethical implications of artificial intelligence, branding herself an "AiEthicist. " Her recent focus includes the governance of autonomous AI agents and the role of women in corporate leadership, reflecting a keen interest in technologys societal impact.

While at Acer, she managed high-profile sponsorships and co-marketing activities with Scuderia Ferrari.

Personality Overview

Negotiator

Objective Thinker

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

AI Governance
Identifies as an "AiEthicist" and frequently posts about the responsibility and governance of autonomous AI agents, a core professional and ethical concern for her.
Growth Marketing
Her profile emphasizes a focus on lead generation, growth marketing, and delivering measurable contributions to turnover, indicating a results-oriented marketing approach.
Women in Leadership
Actively shares content on the disparity between women's workforce participation and their presence in top-tier corporate leadership roles.

Media Appearances

Brunella Lupano – Principal, Marketing Director at Mercer. Featured in The Org

See Now

Work History

6-2022
Strategic Digital Marketing Director at Multinational Company
2006 - 6-2022
Principal, Marketing Director at Mercer
2003 - 2006
EMEA Marketing & Communications Director at Acer Europe
2000 - 2003
Public Relations & Marketing Director at Nokia

Education

Education details unavailable from SDA Bocconi
Education details unavailable from University of Florida

More Information

Social Presence :

Prographics :

Exp : 26 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Strategic Digital Marketing Director at Multinational Company
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Insights For Selling To Brunella

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brunella is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Brunella

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Brunella move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Brunella take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Brunella

Personality Compatibility


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