Bruno Hulsmann

Sharpshooter
DISC Type : CD

Director of Engineering & PMO at Bugaboo

Amsterdam, North Holland, Netherlands

Overview

Bruno is a Director of Engineering with extensive experience leading teams in robotics and new product development at companies like Bugaboo and Oceaneering. A University of Houston alum, he focuses on elevating engineering performance through digital-twin kinematics and simulation. Colleagues describe him as knowledgeable, articulate, and decisive with a keen eye for detail.

Originally from Rio de Janeiro, Brazil, Bruno has a strong passion for motorsports and water activities. His personal interests include Formula 1, surfing, and sailing. He also enjoys traveling and industrial design, reflecting a blend of technical curiosity and a desire for exploration and aesthetics.

Unique fact: Bruno won the Oceaneering Mobile Robotics CEO Spotlight Award for his contributions to the field.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Robotics Hardware
His career includes leading mechanical engineering for autonomous mobile robots, subsea ROV tools, and drone hardware at Oceaneering and 3D Robotics.
Engineering Leadership
Currently Director of Engineering, he is passionate about building modern engineering capabilities and giving talented teams clarity, direction, and purpose.
Kinematic Simulation
A key career focus is on building digital-twin kinematics and simulation workflows to enhance engineering performance, including using MATLAB/Simulink.

Media Appearances

Bruno has no verified media appearances

Work History

2-2025
Director of Engineering & PMO at Bugaboo
3-2019 - 2-2025
Lead Mechanical Engineer at Oceaneering
5-2015 - 8-2016
Senior Mechanical Engineer at 3D Robotics
2-2011 - 1-2019
Senior Mechanical Design Engineer at Oceaneering
8-2007 - 7-2011
Mechanical Engineer | Engineering Test Lab Lead at Greene, Tweed

Education

2005 - 2010
Bachelor of Science - BSc from University of Houston
12-2021 - 12-2024
Bachelor of Engineering - B.Eng. from IU International University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 16 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Director of Engineering & PMO at Bugaboo
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruno

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bruno take some risk or not?

  • The risks don’t matter much to them.

You And Bruno

Personality Compatibility


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