Bruno Luiz Assaf

Critic
DISC Type : C

Dell ISG Country Director - IA, Cloud, Cyberbackup e Datacenter Solutions at Dell Technologies

São Paulo, São Paulo, Brazil

Overview

Bruno Luiz Assaf is the ISG Country Director at Dell Technologies in Brazil, where he leads the team for AI, Cloud, Cyberbackup, and Datacenter solutions. He is a results-driven leader with a background in Mechanical Engineering from USP and executive education from Harvard Business School. People describe him as focused, proactive, and a strong professional.

He loves working with customers, developing his team, and spending time with family and friends. Bruno is passionate about continuous learning and personal transformation, viewing it as essential for experienced leaders to navigate the rapid changes brought by new technologies like AI.

Unique fact: Bruno recently completed Harvard Business Schools most advanced executive leadership course, the Advanced Management Program (AMP).

Personality Overview

Critic

ROI Driven

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI Adoption
His current role at Dell is focused on enabling customers to innovate with AI, a topic he frequently discusses in articles and at events like the Dell Tech Forum.
Executive Education
He recently completed Harvard's Advanced Management Program and has shared reflections on the importance of continuous learning for senior leaders.
Cloud & Data Security
As Dell's ISG Director, he is responsible for driving Dell Apex cloud solutions and protecting customer data with Dell's Cybervault technology.

Media Appearances

Bruno has no verified media appearances

Work History

5-2024
Dell ISG Country Director - IA, Cloud, Cyberbackup e Datacenter Solutions at Dell Technologies
8-2015 - 4-2024
Public Sector Director at Dell Technologies
5-2013 - 7-2015
SAO PAULO PUBLIC SECTOR TERRITORY MANAGER at Dell Technologies
INTEL SERVER TECH SUPPORT at COMPAQ LIMITED

Education

8-2025 - 12-2025
Advanced Management Program from Harvard Business School
1994 - 1998
B.S. Mechanical Engineering - POLI - Engenharia from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Dell ISG Country Director - IA, Cloud, Cyberbackup e Datacenter Solutions at Dell Technologies
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Insights For Selling To Bruno Luiz

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno Luiz is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Bruno Luiz

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Bruno Luiz move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bruno Luiz take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bruno Luiz

Personality Compatibility


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