Bruno Luiz Assaf in

Bruno Luiz Assaf

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Dell ISG Country Director - IA, Cloud, Cyberbackup e Datacenter Solutions at Dell Technologies
📍 São Paulo, São Paulo, Brazil

Bruno Luiz Assaf is the ISG Country Director at Dell Technologies in Brazil, where he leads the team for AI, Cloud, Cyberbackup, and Datacenter solutions. He is a results-driven leader with a background in Mechanical Engineering from USP and executive education from Harvard Business School. People describe him as focused, proactive, and a strong professional.

He loves working with customers, developing his team, and spending time with family and friends. Bruno is passionate about continuous learning and personal transformation, viewing it as essential for experienced leaders to navigate the rapid changes brought by new technologies like AI.

Unique fact: Bruno recently completed Harvard Business Schools most advanced executive leadership course, the Advanced Management Program (AMP).

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Experience
12 Years
Current Role
Dell ISG Country Director - IA, Cloud, Cyberbackup e Datacenter Solutions
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Bruno cares about

AI Adoption
His current role at Dell is focused on enabling customers to innovate with AI, a topic he frequently discusses in articles and at events like the Dell Tech Forum.
Executive Education
He recently completed Harvard's Advanced Management Program and has shared reflections on the importance of continuous learning for senior leaders.
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Career

Work history

5-2024
Dell ISG Country Director - IA, Cloud, Cyberbackup e Datacenter Solutions
Dell Technologies
8-2015 - 4-2024
Public Sector Director
Dell Technologies
5-2013 - 7-2015
SAO PAULO PUBLIC SECTOR TERRITORY MANAGER
Dell Technologies
INTEL SERVER TECH SUPPORT
COMPAQ LIMITED
In the press

Media appearances

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Education
8-2025 - 12-2025
Advanced Management Program
Harvard Business School
1994 - 1998
B.S. Mechanical Engineering - POLI - Engenharia
USP - Universidade de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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