Bruno Pedras

Activist
DISC Type : Cd

Founder & CEO at Belmoney

Luxembourg

Overview

Bruno Pedras is the Founder and CEO of Belmoney, a European payment institution focused on making global real-time payments the new standard. He specializes in embedded remittances and cross-border payments, holding PSD2, FSA, and FiNMA licenses. He studied Business Administration at the Universidade de São Paulo.

Outside of his career in finance, Bruno is deeply involved in martial arts. He is the founder of the Malicia Training Center, where he actively promoted Brazilian Jiu-Jitsu by organizing classes, seminars, and competitions to foster community and enhance skills.

Unique fact: Bruno has combined his entrepreneurial drive with his passion for martial arts by founding both a FinTech payment institution and a Brazilian Jiu-Jitsu training center.

Personality Overview

Observative

Meticulous

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Embedded Finance
His company, Belmoney, provides Remittance as a Service (RAAS), enabling partners to embed international payment functionalities directly into their apps.
Cross-Border Payments
His entire career, from LCC and Small World to founding Belmoney, has focused on innovating and lowering costs in the global remittance and cross-border payment ecosystem.
Diaspora Remittances
He focuses on enabling the diaspora to send money home instantly and cost-effectively, highlighted by recent partnerships to serve communities like the one in Bangladesh.

Media Appearances

Bruno has no verified media appearances

Work History

1-2013
Founder & CEO at Belmoney
10-2010 - 11-2025
Founder & CEO at BT//
5-2009 - 6-2019
Founder at Malicia Training Center
11-2009 - 7-2014
Area Manager at Small World Financial Services
11-2009 - 7-2014
Mergers and Acquisitions Specialist at LCC International Money Transfer

Education

9-2010 - 7-2012
Education details unavailable from Ichec Brussels Management School
2009 - 2010
Business Administration from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 16 Location : Luxembourg Job Level : Leadership Designation : Founder & CEO at Belmoney
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Bruno

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bruno take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Bruno

Personality Compatibility


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