Bryan Chaffe

Pioneer
DISC Type : DSI

Vice President, Analytics and Data Strategy at Merkle

Spokane-Coeur d'Alene Area, United States

Overview

Bryan Chaffe is the Vice President and Head of Analytics and Data Strategy at Merkle, specializing in delivering actionable insights from complex data for the retail and direct-to-consumer sectors. An MBA graduate from the University of Washington, he is recognized for leading high-performance analytics teams. Colleagues describe him as highly technical, smart, and a dynamic speaker.

Outside of work, Bryan is an avid outdoorsman with interests in whitewater paddling and fly-fishing. He is also passionate about bluegrass music and plays guitar in a band. His community involvement includes supporting environmental conservation and parent support programs.

Unique fact: Bryan plays guitar in a bluegrass band called the Rusty Hinges Bluegrass Band.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Data Strategy
As the Head of Analytics and Data Strategy, he has a long history of creating complex, multi-channel analytic solutions for major brands.
Marketing Analytics
Possesses deep experience in leveraging data for direct marketing, e-commerce, and loyalty programs, particularly within the retail industry.
Data Quality
He recently shared his belief that data quality is paramount for success in AI and analytics, stating "garbage in —> garbage out".

Media Appearances

Bryan has no verified media appearances

Work History

2-2022
Vice President, Analytics and Data Strategy at Merkle
1-2020
Senior Director, Data Science at Merkle
5-2017 - 1-2020
Senior Director, Data and Insights at HelloWorld, Inc.
1-2016 - 5-2017
Principal at Chaffe Analytics
10-2014 - 1-2017
Strategic Analytics Director at HackerAgency

Education

1997 - 2000
MBA with Honors from University of Washington
1983 - 1989
BA from Washington and Lee University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Spokane-Coeur d'Alene Area, United States Job Level : Senior Designation : Vice President, Analytics and Data Strategy at Merkle
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bryan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They are generally fast movers and can take quick decisions
  • Can Bryan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bryan

Personality Compatibility


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