Bryan Chaffe in

Bryan Chaffe

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Vice President, Analytics and Data Strategy at Merkle
📍 Spokane-Coeur d'Alene Area, United States

Bryan Chaffe is the Vice President and Head of Analytics and Data Strategy at Merkle, specializing in delivering actionable insights from complex data for the retail and direct-to-consumer sectors. An MBA graduate from the University of Washington, he is recognized for leading high-performance analytics teams. Colleagues describe him as highly technical, smart, and a dynamic speaker.

Outside of work, Bryan is an avid outdoorsman with interests in whitewater paddling and fly-fishing. He is also passionate about bluegrass music and plays guitar in a band. His community involvement includes supporting environmental conservation and parent support programs.

Unique fact: Bryan plays guitar in a bluegrass band called the Rusty Hinges Bluegrass Band.

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Experience
20 Years
Current Role
Vice President, Analytics and Data Strategy
Job Level
Senior
Location
Spokane-Coeur d'Alene Area, United States
Personality Overview

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Communication Style
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Priorities

Topics Bryan cares about

Data Strategy
As the Head of Analytics and Data Strategy, he has a long history of creating complex, multi-channel analytic solutions for major brands.
Marketing Analytics
Possesses deep experience in leveraging data for direct marketing, e-commerce, and loyalty programs, particularly within the retail industry.
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Career

Work history

2-2022
Vice President, Analytics and Data Strategy
Merkle
1-2020
Senior Director, Data Science
Merkle
5-2017 - 1-2020
Senior Director, Data and Insights
HelloWorld, Inc.
1-2016 - 5-2017
Principal
Chaffe Analytics
10-2014 - 1-2017
Strategic Analytics Director
HackerAgency
In the press

Media appearances

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Education
1997 - 2000
MBA with Honors
University of Washington
1983 - 1989
BA
Washington and Lee University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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