Bryan Lyde

Pioneer
DISC Type : DSI

Senior Product Marketing Manager at Sprinklr

Dallas-Fort Worth Metroplex, United States

Overview

Bryan has no verified overview

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Bryan has no verified topics they care about

Media Appearances

Bryan has no verified media appearances

Work History

6-2025
Senior Product Marketing Manager at Sprinklr
6-2024 - 12-2025
Senior Product Marketing Manager at NICE
5-2023
Pro Member at Product Marketing Alliance
3-2023 - 1-2024
Director of Product Marketing at CableLabs
4-2022 - 12-2022
Associate Director Product Marketing at Mavenir

Education

4-1994 - 4-1997
Bachelor of Science - BS from DeVry University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Senior Product Marketing Manager at Sprinklr
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bryan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They are generally fast movers and can take quick decisions
  • Can Bryan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bryan

Personality Compatibility


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