Bryan Roth

Michael Hooker Distinguished Professor at UNC Chapel Hill

📍 Durham, North Carolina, United States

Bryan Roth is the Michael Hooker Distinguished Professor of Pharmacology at UNC-Chapel Hill, where he directs the NIMH Psychoactive Drug Screening Program. An expert in GPCRs, he invented the widely-used DREADD technology. His work focuses on discovering safer drugs for psychiatric conditions and pain by studying psychedelic and opioid receptors.

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Experience

35 Years

Current Role

Michael Hooker Distinguished Professor

Job Level

Mid-senior

Location

Durham, North Carolina, United States

Personality Overview

How Bryan shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Bryan cares about

Psychedelic Therapeutics

His lab researches how psychedelics like LSD work in the brain, with the goal of developing safer, more effective treatments for neuropsychiatric disorders.

Safer Opioid Design

He leads research into opioid receptor structures to design novel pain medications that are effective without the risk of addiction or dangerous side effects.

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Career

Work history

2006

Michael Hooker Distinguished Professor

UNC Chapel Hill

1991 - 2006

Professor

CWRU

In the press

Media appearances

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Education

Bryan has no verified education history

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

First of all, focus on building their confidence by sharing examples, case studies etc.

DON'T

Don't be very accepting if that is your natural style, stay firm

Spend time addressing concerns around risk and change, they will have them even if they don't express them

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When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

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When writing an email

Subject: Precise

Length of mail: Medium

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: Formal. Overall messaging: Focused on removing doubts

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Negotiating and closing

The secret to closing Bryan fast: Adoption by others is very important to them, followed by confidence in ROI.

How fast will Bryan move? They don't like to hasten, so their speed of decision-making may be slow.

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