Bryan Roth

Examiner
DISC Type : cs

Michael Hooker Distinguished Professor at UNC Chapel Hill

Durham, North Carolina, United States

Overview

Bryan Roth is the Michael Hooker Distinguished Professor of Pharmacology at UNC-Chapel Hill, where he directs the NIMH Psychoactive Drug Screening Program. An expert in GPCRs, he invented the widely-used DREADD technology. His work focuses on discovering safer drugs for psychiatric conditions and pain by studying psychedelic and opioid receptors.

Personality Overview

Tough To Convince

Process Oriented

Status Quo Seeker

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Psychedelic Therapeutics
His lab researches how psychedelics like LSD work in the brain, with the goal of developing safer, more effective treatments for neuropsychiatric disorders.
Safer Opioid Design
He leads research into opioid receptor structures to design novel pain medications that are effective without the risk of addiction or dangerous side effects.
GPCR Structure
A primary focus of his lab is G protein-coupled receptors (GPCRs), exploring their structure and function to enable targeted drug discovery for numerous diseases.

Media Appearances

Bryan has no verified media appearances

Work History

2006
Michael Hooker Distinguished Professor at UNC Chapel Hill
1991 - 2006
Professor at CWRU

Education

Bryan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 35 Location : Durham, North Carolina, United States Job Level : Mid-senior Designation : Michael Hooker Distinguished Professor at UNC Chapel Hill
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bryan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Bryan take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Bryan

Personality Compatibility


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