Bryony Leach

Questioner
DISC Type : c

COO EMEA Markets Treasury at HSBC

United Kingdom

Overview

Bryony Leach serves as the EMEA COO for Markets Treasury at HSBC, leveraging extensive experience from a long-tenured career within the bank. A graduate of the University of Warwick, her background includes leadership roles in Product Control across multiple international locations, demonstrating a clear trajectory in financial operations.

Bryony shows a commitment to philanthropy and community, highlighted by her participation in charity events. She actively supports causes like the Gorazde Children’s Foundation and engages with professional networks such as the WCOO Community.

She has significant international work experience, having served as HSBCs Head of Product Control in both Bermuda and South Africa.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Treasury Operations
As the current COO for EMEA Markets Treasury at HSBC, she is deeply involved in the operational management of this key financial area.
Financial Control
Her career includes multiple senior roles as Head of Product Control, indicating a strong background and expertise in financial oversight and valuation.
Charitable Fundraising
Actively supports and raises money for charitable causes, such as the Gorazde Children’s Foundation, through community events.

Media Appearances

Bryony has no verified media appearances

Work History

5-2023
COO EMEA Markets Treasury at HSBC
9-2018 - 7-2023
Business Manager, Markets Treasury at HSBC
6-2016 - 10-2017
Head of Product Control Bermuda at HSBC
7-2015 - 4-2017
Head of Product Control South Africa at HSBC
7-2012 - 10-2014
Senior Valuations Analyst FXO at HSBC

Education

2003 - 2006
Bachelor of Science (BSc) from University of Warwick
2016 - 2016
Postgraduate Certificate from Middlesex University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Leadership Designation : COO EMEA Markets Treasury at HSBC
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Insights For Selling To Bryony

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryony is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bryony

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bryony move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bryony take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bryony

Personality Compatibility


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