Byrony Seifert in

Byrony Seifert

Collaborator · DISC type is
Head of Scale Products at Informa TechTarget
📍 London, England, United Kingdom

Byrony Seifert is the Head of Scale Products at Informa TechTarget, specializing in international product scaling and go-to-market strategy. A graduate of the University of Minnesota and Emerson College, she has been instrumental in the companys global expansion into EMEA, LATAM, and MENA. Colleagues praise her as a creative, talented problem-solver with out-of-the-box thinking.

Interesting fact: Byrony was named a "Change-Maker" in the 2021 Folio: and AdMonsters "Top Women in Media" awards for her significant impact on the industry.

Read the full overview →
Experience
8 Years
Current Role
Head of Scale Products
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Byrony shows up

Example Driven
Good Listener
Consensus Builder

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Priorities

Topics Byrony cares about

Global Market Expansion
She has led product and marketing delivery in EMEA, launched websites in France, Germany, and LATAM, and is currently expanding the company's presence in the Middle East.
Account-Based Marketing
Byrony is a featured speaker on ABM, specifically discussing how to balance MQLs and buying groups to achieve better outcomes in marketing strategies.
+5 more topics Login to view topics
Career

Work history

1-2025
Head of Scale Products
Informa TechTarget
10-2022 - 12-2024
Senior Vice President, Audience Operations
Informa TechTarget
7-2017 - 10-2022
Vice President of Marketing and Product Delivery, EMEA
Informa TechTarget
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2003
Master of Arts
Emerson College
1997 - 2002
Bachelor of Arts
University of Minnesota
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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