Byrony Seifert

Collaborator
DISC Type : is

Head of Scale Products at Informa TechTarget

London, England, United Kingdom

Overview

Byrony Seifert is the Head of Scale Products at Informa TechTarget, specializing in international product scaling and go-to-market strategy. A graduate of the University of Minnesota and Emerson College, she has been instrumental in the companys global expansion into EMEA, LATAM, and MENA. Colleagues praise her as a creative, talented problem-solver with out-of-the-box thinking.

Interesting fact: Byrony was named a "Change-Maker" in the 2021 Folio: and AdMonsters "Top Women in Media" awards for her significant impact on the industry.

Personality Overview

Example Driven

Good Listener

Consensus Builder

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Global Market Expansion
She has led product and marketing delivery in EMEA, launched websites in France, Germany, and LATAM, and is currently expanding the company's presence in the Middle East.
Account-Based Marketing
Byrony is a featured speaker on ABM, specifically discussing how to balance MQLs and buying groups to achieve better outcomes in marketing strategies.
Go-to-Market Strategy
Her roles and expertise are centered around go-to-market and product strategy, focusing on understanding buyer insights to effectively position products in various international markets.

Media Appearances

Byrony has no verified media appearances

Work History

1-2025
Head of Scale Products at Informa TechTarget
10-2022 - 12-2024
Senior Vice President, Audience Operations at Informa TechTarget
7-2017 - 10-2022
Vice President of Marketing and Product Delivery, EMEA at Informa TechTarget

Education

2002 - 2003
Master of Arts from Emerson College
1997 - 2002
Bachelor of Arts from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Scale Products at Informa TechTarget
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Insights For Selling To Byrony

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Summarize the key points at the end of the conversation
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Byrony is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Byrony

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Byrony move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Byrony take some risk or not?

  • They probably won’t put a lot at risk.

You And Byrony

Personality Compatibility


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