César A. Martínez Pinzón

Go-getter
DISC Type : d

Digital Domain Lead (Digital Director) for OCC & Flight Operations at LATAM Airlines

Chile

Overview

César A. Martínez Pinzón is a Digital Domain Lead at LATAM Airlines with a history of driving growth and digital transformation. His career spans roles from co-founding a startup to managing operations at Uber and leading digital algorithm teams at Sodimac. He holds a Masters in Operations Management from Eindhoven University of Technology.

He defines himself as a flexible problem-solver driven by curiosity and a love for learning. He values leading by example through hustle, kindness, and honesty, maintaining a forward-looking perspective while navigating present-day pressures. This approach allows him to tackle challenges across different domains.

As Ubers second employee in Chile, he was pivotal in growing the ridesharing business by 45 times in less than two years.

Personality Overview

Decisive

Self-Confident

Challenger

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Digital Transformation
He has a track record of leading digital transformation initiatives in the airline, retail, and logistics sectors to improve customer services and operational efficiency.
Data-Driven Operations
Emphasizes using data science and analytics to solve complex business problems, a focus from his time as Corporate Head of Digital Algorithms at Sodimac.
Customer Experience
He believes technology's primary role is to create delightful and amazing experiences for users of products and services.

Media Appearances

César A. Martínez Pinzón - LATAM Airlines - The Org. Featured in The Org

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Work History

5-2023
Digital Domain Lead (Digital Director) for OCC & Flight Operations at LATAM Airlines
2-2021 - 4-2023
Corporate Head of Digital Algorithms at Sodimac
2-2018 - 1-2021
Head of Service Operations at Cocha
5-2016 - 2-2018
Co-Founder & COO at Rayo Chile
6-2014 - 4-2016
Operations and Logistics Manager at Uber

Education

2010 - 2012
Master of Science (M.Sc.) from Eindhoven University of Technology
2014 - 2014
Course from Babson College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chile Job Level : Mid-senior Designation : Digital Domain Lead (Digital Director) for OCC & Flight Operations at LATAM Airlines
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Insights For Selling To César A.

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with César A. is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from César A.

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will César A. move?

  • Their decision making speed is somewhere in the middle.
  • Can César A. take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And César A.

Personality Compatibility


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