Patricio Cereceda Castro

Critic
DISC Type : C

Gerente Senior Transformación at LATAM Airlines

Santiago Metropolitan Area, Chile

Overview

Patricio Cereceda Castro is an industrial civil engineer with 15 years of experience at LATAM Airlines, specializing in operations and transformation. He has a track record of leading teams of over 500 people to generate significant efficiencies, including over $3 million in annual savings. He holds an MBA from the Pontificia Universidad Católica de Chile.

He was one of only ten executives at LATAM Airlines selected to serve as a Director of Duty and Emergencies, a role responsible for ensuring business continuity during major operational disruptions.

Personality Overview

Negotiator

ROI Driven

Precise

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Airport Transformation
Passionate about leading the digital and cultural transformation of airports to create a simpler, more seamless travel experience for passengers.
Passenger Experience
Focuses on empathy and active listening, having implemented voice-of-the-customer platforms to drive improvements and achieve high satisfaction levels.
Operational Excellence
Expert in translating strategy into execution, consistently delivering process improvements that reduce wait times and generate significant cost savings.

Media Appearances

Patricio Cereceda Castro - Director of Airport Transformation at LATAM Airlines (Org Chart). Featured in TheOrg.com

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Work History

1-2024
Gerente Senior Transformación at LATAM Airlines
1-2019 - 12-2023
Gerente Senior Operaciones y Desarrollo at LATAM Airlines
1-2017 - 12-2018
Gerente Senior Calidad y Voz del Cliente at LATAM Airlines
1-2015 - 12-2016
Gerente PMO Servicio at LATAM Airlines
1-2013 - 12-2014
Gerente de Soporte y Planificación at LATAM Airlines

Education

2009 - 2010
Master of Business Administration (MBA) from Pontificia Universidad Católica de Chile
2004 - 2005
Magíster en Ingeniería Industrial from Pontificia Universidad Católica de Valparaíso

More Information

Social Presence :

Prographics :

Exp : 20 Location : Santiago Metropolitan Area, Chile Job Level : N/A Designation : Gerente Senior Transformación at LATAM Airlines
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Insights For Selling To Patricio

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricio is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Patricio

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Patricio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Patricio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Patricio

Personality Compatibility


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