César Bernal

Judge
DISC Type : Dc

Partner at MLB Consulting Group

Mexico City Metropolitan Area

Overview

César is a distinguished executive and Partner at MLB Consulting Group, with extensive experience in general management, sales, and marketing within the healthcare and life sciences industries. An alumnus of IPADE Business School, he has a proven record of driving growth at companies like Stryker and Medtronic. People describe him as talented with fantastic commercial acumen.

He is highly focused on developing diverse, high-performing teams to ensure business results that are supported by strong values and compliance.

During his time as General Manager at Medtronic, he won the prestigious President’s Club Award for leading the best-performing country in LATAM.

Personality Overview

Quality Focused

Fast But Wary

Generally Skeptic

More than the product, they care about the impact of the product.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

ESG Governance
He actively posts about ESG no longer being a trend but a critical component for all companies and their boards of administration.
Strategic Leadership
His writing emphasizes the need for leadership to anticipate future trends and create spaces for influential dialogue to ensure organizational longevity.
Sustainable Finance
He explores the crucial alignment between financial KPIs, corporate governance, and a company's long-term sustainability strategy in his articles.

Media Appearances

César has no verified media appearances

Work History

9-2024
Partner at MLB Consulting Group
9-2023 - 6-2024
General Manager at Stryker
6-2023 - 8-2023
Cath Lab/Accelerating Technologies/Diabetes Director at Medtronic
2-2021 - 6-2023
Cath Lab Director at Medtronic
7-2017 - 2-2021
General Manager at Medtronic

Education

2010 - 2012
Executive MBA from IPADE Business School
1998 - 2002
Bachelor from Universidad Panamericana

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Partner at MLB Consulting Group
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Insights For Selling To César

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with César is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from César

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will César move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can César take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And César

Personality Compatibility


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