Caio Martins de Andrade

Questioner
DISC Type : c

Director of Product & Tech at BeFly

São Paulo, São Paulo, Brazil

Overview

Caio is the Director of Product & Technology at BeFly, one of Latin Americas largest travel companies. An entrepreneur who founded and successfully exited the travel-tech startup Instaviagem, he now leads AI initiatives and technology strategy across BeFlys 30-company ecosystem. He holds a Bachelor of Laws from the Universidade de São Paulo.

Outside of his primary role, Caio is deeply involved in the startup community as a Limited Partner at SaaSholic, an early-stage venture capital firm investing in Latin American SaaS companies. He also holds a certificate in Alternative Investments from Harvard Business School Online and has published work on legal frameworks for business incubators.

Despite being a C-level technology and product executive, Caios academic background is in law.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Travel Technology
Founded and exited Instaviagem, a personalized travel company, and now leads product and technology for the BeFly travel ecosystem.
Startup Ecosystem
Actively supports early-stage companies as a founder, an investor via SaaSholic, and by creating acceleration opportunities at BeFly.
AI & Automation
Leads AI-driven initiatives and automation projects to drive scalable growth and operational excellence in his current role at BeFly.

Media Appearances

Caio has no verified media appearances

Work History

7-2024
Director of Product & Tech at BeFly
3-2024 - 6-2024
Head of Technology at BeFly
11-2022
Limited Partner at SaaSholic
7-2022 - 2-2024
Business Unit Director at BeFly
10-2019 - 4-2020
Scale-up Startup 2019 Batch at Endeavor Brasil

Education

2009 - 2014
Bachelor of Laws (LL.B.) from USP - Universidade de São Paulo
4-2023 - 5-2023
Certificate in Alternative Investments from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director of Product & Tech at BeFly
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Insights For Selling To Caio

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caio is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Caio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Caio move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Caio take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Caio

Personality Compatibility


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