Stephen Irenski

Collaborator
DISC Type : is

VP. Ad Operations and Programmatic Strategy & Revenue at TMB (Trusted Media Brands)

Scotch Plains, New Jersey, United States

Overview

Stephen Irenski is the VP of Ad Operations and Programmatic Strategy at TMB, specializing in digital revenue growth. His career includes progressive leadership roles at TMB and experience as a Programmatic Ad Tech Manager at Ziff Davis. He is a graduate of Kean University.

Stephen actively supports his teams professional achievements, publicly celebrating their recognition in industry awards. He also shares a professional connection with his brother, Michael Irenski, who is an active voice and thought leader within the same industry.

He was a featured speaker at Navigator NYC, discussing how to balance AdTech and MarTech to unlock new revenue opportunities.

Personality Overview

Good Listener

Example Driven

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

AdTech & MarTech
Spoke at Navigator NYC on aligning AdTech and MarTech to unlock new revenue streams, boost engagement, and deliver stronger ROI for Trusted Media Brands.
Team Recognition
Publicly congratulates his team members for their industry achievements, such as making the Ad Monsters Dream Team, showing he values and promotes his team's success.
Programmatic Revenue
His career progression and current senior role are focused on leading programmatic revenue, operations, and strategy for TMB across web, streaming, and social platforms.

Media Appearances

Stephen has no verified media appearances

Work History

1-2026
VP. Ad Operations and Programmatic Strategy & Revenue at TMB (Trusted Media Brands)
2-2024 - 1-2026
VP, Operations and Programmatic Revenue, Digital. at TMB (Trusted Media Brands)
9-2022 - 2-2024
Sr. Director, Programmatic Revenue at TMB (Trusted Media Brands)
3-2021 - 9-2022
Director, Programmatic Operations & Tech at TMB (Trusted Media Brands)
1-2019 - 3-2021
Programmatic Ad Tech Manager at Ziff Davis

Education

Bachelor’s Degree from Kean University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Scotch Plains, New Jersey, United States Job Level : Senior Designation : VP. Ad Operations and Programmatic Strategy & Revenue at TMB (Trusted Media Brands)
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation
  • Show genuine interest in solving their problems

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Stephen

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Stephen take some risk or not?

  • It is unlikely that they will take many risks.

You And Stephen

Personality Compatibility


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