Caitlin Steele

Questioner
DISC Type : c

Sr. Director, Global Marketing at Gates Corporation

Denver, Colorado, United States

Overview

Caitlin has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Caitlin has no verified topics they care about

Media Appearances

Caitlin has no verified media appearances

Work History

7-2022
Sr. Director, Global Marketing at Gates Corporation
7-2019 - 7-2022
Global Product Line Director at Gates Corporation
7-2018 - 7-2019
Global Product Line Manager at Gates Corporation
10-2016 - 7-2018
Product Marketing Manager at Eaton
6-2015 - 10-2016
Strategic Sourcing Manager at Eaton

Education

2010 - 2011
Graduate from Florida State University - College of Business
2005 - 2008
Bachelor's degree from Florida State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Denver, Colorado, United States Job Level : Senior Designation : Sr. Director, Global Marketing at Gates Corporation
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Insights For Selling To Caitlin

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caitlin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Caitlin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Caitlin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Caitlin take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Caitlin

Personality Compatibility


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