Caleb Keller, CTP

Examiner
DISC Type : cs

VP, Business Services Manager at First Mid

Peoria, Illinois, United States

Overview

Caleb Keller serves as the VP, Business Services Manager at First Mid, where he was brought on to build the Treasury Services department. A Certified Treasury Professional (CTP), he is a visionary leader focused on crafting client-centric solutions, streamlining processes, and championing team excellence.

Outside of his professional role, Caleb is deeply committed to his community. He is the president-elect of the Rotary Club of East Peoria, IL, and serves as the District Treasurer for the Creve Coeur School District, reflecting a strong passion for local service and leadership.

His decisive leadership was critical in protecting the bank and its customers from a major fraud attempt in 2025, where he implemented immediate safeguards to prevent financial loss.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Fraud Prevention
He played a pivotal role in stopping a significant fraud attempt in 2025 and is quoted publicly on educating customers about protecting themselves from financial scams.
Treasury Management
As a Certified Treasury Professional (CTP), his expertise is in creating treasury strategies that streamline operations and drive long-term success for business clients.
Community Involvement
He is highly active in local leadership, serving as president-elect of the East Peoria Rotary Club and as a treasurer for a local school district.

Media Appearances

We are proud to share that Caleb Keller has earned the Certified Treasury Professional designation. Featured in Facebook (First Mid Bank & Trust)

See Now

Work History

9-2024
VP, Business Services Manager at First Mid
1-2022 - 9-2024
VP, Treasury Management Services Manager at First Mid
1-2018 - 1-2022
AVP, Regional Operations Manager at Morton Community Bank
5-2014 - 1-2018
Branch Operations Supervisor at Morton Community Bank

Education

Caleb has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : Peoria, Illinois, United States Job Level : Senior Designation : VP, Business Services Manager at First Mid
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Insights For Selling To Caleb

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caleb is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Caleb

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Caleb move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Caleb take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Caleb

Personality Compatibility


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