Callie Oden

Observer
DISC Type : ic

Freelance Copywriter at Anomaly

New York, New York, United States

Overview

Callie Oden is a freelance copywriter at Anomaly, creating campaigns for major brands like Don Julio, Target, and Captain Morgan. An award-winning creative, her work on campaigns for Seedlip and Runderwear has received multiple Silver awards from Graphis Inc. and the American Advertising Federation. She is a graduate of Southern Methodist University.

Originally from Texas, Callie now lives in New York City. She describes herself as creative, funny, and adaptable. Outside of her professional writing, she is also an amateur DJ, showcasing a creative flair that extends beyond her advertising work and into her personal hobbies and passions.

Unique fact: Callie received an award for "Best Copywriting" from the Temerlin Advertising Institute in 2024.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Creative Copywriting
Her entire career is focused on copywriting, recently winning multiple awards for her campaign work at the Temerlin Advertising Institute.
Beverage & Spirits Marketing
Has extensive experience working on campaigns for brands like Don Julio, Bulleit Whiskey, Jonnie Walker, Captain Morgan, and Seedlip Drinks.
Amateur DJing
A self-described "extremely amateur DJ, " indicating a personal passion for music and mixing that she highlights in her personal introduction.

Media Appearances

Callie has no verified media appearances

Work History

8-2025 - 12-2025
Freelance Copywriter at Anomaly
6-2025 - 8-2025
Copywriter Intern at Anomaly
8-2023 - 5-2025
Copywriter at SMU Temerlin Advertising Institute
8-2022 - 5-2025
General Member at SMU Student Foundation
1-2023 - 12-2023
Membership Commitee at SMU Student Foundation

Education

8-2021 - 5-2025
Bachelor of Arts - BA from Southern Methodist University
6-2024 - 8-2024
Education details unavailable from IAU Institute for American Universities

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : N/A Designation : Freelance Copywriter at Anomaly
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Insights For Selling To Callie

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Callie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Callie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Callie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Callie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Callie

Personality Compatibility


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