Cameron Fry

Supporter
DISC Type : s

Founder and Creative Director Liqui Group and Crate47 at Liqui

London, England, United Kingdom

Overview

Cameron Fry is the founder and Creative Director of the award-winning Liqui Group and Crate47, specializing in sustainable commercial interiors, furniture, and branding. A graduate of the University of Brighton, he is recognized for his detail-focused approach and extensive work in the coffee industry. People often describe him as a talented designer with a keen business sense.

Growing up with an artist father, Cameron developed an early passion for design. He is deeply committed to his family, famously leaving an awards ceremony where he was named "Leader of the Year" to read a bedtime story to his son, only to be called back to receive the award.

He was shortlisted for New Designer of the Year early in his career for a table made of cardboard.

Personality Overview

Thoughtful In Approach

Slow To Decisions

Social Proof Driven

They are unlikely to become strong champions as they don't prefer pushing other people.  They are motivated by the potential impact of their decision on the organization. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Sustainable Design
A core principle of his work since founding his firm. He believes sustainability is a leading force in great design, not a compromise, and has moved away from plastics.
Coffee Shop Culture
Has deep personal and professional expertise, having worked in cafes and now leading award-winning coffee shop interior design projects globally, especially in Saudi Arabia.
International Design (KSA)
Has completed numerous high-profile, award-winning commercial interior projects in Saudi Arabia, demonstrating expertise in adapting design to different cultural contexts.

Media Appearances

Liqui Group Founder Cameron Fry Explains His Reach. Featured in Hospitality Design

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Hybrid Working with Cameron Fry, Liqui Group. Featured in Design Insider Live

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Work History

1-2007
Founder and Creative Director Liqui Group and Crate47 at Liqui
1-2012
Founder and Creative Director at Crate47

Education

2002 - 2007
Bachelor of Arts - BA from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder and Creative Director Liqui Group and Crate47 at Liqui
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Insights For Selling To Cameron

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • If possible, connect them to existing customers
  • Focus your pitch on the impact that you could help them have on their organization

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cameron is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Cameron

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Cameron move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Cameron take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Cameron

Personality Compatibility


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