Cameron Fry in

Cameron Fry

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Founder and Creative Director Liqui Group and Crate47 at Liqui
📍 London, England, United Kingdom

Cameron Fry is the founder and Creative Director of the award-winning Liqui Group and Crate47, specializing in sustainable commercial interiors, furniture, and branding. A graduate of the University of Brighton, he is recognized for his detail-focused approach and extensive work in the coffee industry. People often describe him as a talented designer with a keen business sense.

Growing up with an artist father, Cameron developed an early passion for design. He is deeply committed to his family, famously leaving an awards ceremony where he was named "Leader of the Year" to read a bedtime story to his son, only to be called back to receive the award.

He was shortlisted for New Designer of the Year early in his career for a table made of cardboard.

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Experience
19 Years
Current Role
Founder and Creative Director Liqui Group and Crate47
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Cameron shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cameron cares about

Sustainable Design
A core principle of his work since founding his firm. He believes sustainability is a leading force in great design, not a compromise, and has moved away from plastics.
Coffee Shop Culture
Has deep personal and professional expertise, having worked in cafes and now leading award-winning coffee shop interior design projects globally, especially in Saudi Arabia.
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Career

Work history

1-2007
Founder and Creative Director Liqui Group and Crate47
Liqui
1-2012
Founder and Creative Director
Crate47
In the press

Media appearances

Liqui Group Founder Cameron Fry Explains His Reach. Featured in Hospitality Design
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Hybrid Working with Cameron Fry, Liqui Group. Featured in Design Insider Live
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Education
2002 - 2007
Bachelor of Arts - BA
University of Brighton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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