Cameron Van Orman

Pioneer
DISC Type : DIS

General Manager, Automotive Solutions at Planview

Denver Metropolitan Area, United States

Overview

Cameron is the Chief Strategy & Marketing Officer and GM of Automotive Solutions at Planview, specializing in go-to-market transformation and leveraging AI for ARR growth. A graduate of Dartmouth College and Northwesterns Kellogg School of Management, colleagues describe him as intelligent, motivated, and collaborative.

Outside of his executive role, Cameron is deeply committed to philanthropy, serving as the Vice Chairman of the board for the Childrens Diabetes Foundation. This long-standing involvement highlights a significant personal dedication to supporting diabetes research and care.

Unique fact: While at CA Technologies, his team won the 2017 Portfolio Marketing Program of the Year award from SiriusDecisions.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Software-Defined Vehicles
As GM of Automotive Solutions, he frequently speaks on how automakers are adapting to merge complex software and digital experiences into their vehicles.
AI in Marketing
He champions using AI for generative content, intent-based orchestration, and pipeline analytics to improve marketing velocity, conversion, and scale.
Agile Transformation
He is a recognized expert in Agile, having successfully led a large-scale Agile transformation for the marketing organization at CA Technologies.

Media Appearances

273: Developing software‑defined vehicles with Planview’s Cameron van Orman. Featured in Apple Podcasts

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Cameron Van Orman of Planview on Agile Marketing in a Pandemic. Featured in YouTube

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Work History

1-2024
General Manager, Automotive Solutions at Planview
7-2019
Chief Strategy and Marketing Officer at Planview
Sr. Vice President, Product & Solution Marketing at CA Technologies
Vice President, Product & Solution Marketing at CA Technologies
Vice President, Product Marketing & Strategy, Service Assurance & Infrastructure Management BU at CA Technologies

Education

Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
Education details unavailable from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 6 Location : Denver Metropolitan Area, United States Job Level : Senior Designation : General Manager, Automotive Solutions at Planview
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Insights For Selling To Cameron

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cameron is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Cameron

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Cameron move?

  • They are generally fast movers and can take quick decisions
  • Can Cameron take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Cameron

Personality Compatibility


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