Helen Wang

Helen Wang is the founder of Abakus Foods, a healthy snack brand she successfully bootstrapped before its acquisition by Nurture Brands. A graduate of WHU and Saïd Business School, University of Oxford, she scaled the company to 8, 000+ stockists, including major UK and German supermarkets.

Helen demonstrates a strong commitment to ethical business practices through her companys membership in "1% For The Planet. " This involves donating a portion of sales to environmental and social causes, including the Marine Conservation Society, One Tree Planet, and the food waste charity FareShare.

She built her brand by introducing unique healthy snacks to the market, starting with the jujube fruit, a type of Chinese date.