Canaan Poh

Examiner
DISC Type : sc

Founder at lythe

Berkeley, California, United States

Overview

Canaan is a two-time founder and a student at Nanyang Technological University. He is currently building lythe, a platform to help students with their careers, while also serving as a Venture Scout for HBF Capital, where he scouts pre-seed teams.

His entrepreneurial journey began by co-founding a fashion label, Time n again, with his sister. He is passionate about building communities and has a keen interest in consumer technology and the creator economy, blending his creative and business pursuits.

Unique fact: He was inspired to start his first company, a fashion label, after watching the movie "The Devil Wears Prada" with his sister.

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Student Entrepreneurship
As a current student and a two-time founder himself, he is actively engaged in the intersection of academic life and building new business ventures.
Pre-Seed Investing
As a Venture Scout for HBF Capital, he is actively involved in identifying and evaluating early-stage startups, specifically those needing capital to test their MVP.
Creator Economy
He has a stated professional interest in startups operating within the creator economy, aligning with his focus on modern consumer technology.

Media Appearances

Canaan has no verified media appearances

Work History

4-2025
Founder at lythe
11-2025
Venture Scout at HBF Capital
10-2025
Advisor at Time n again
1-2021 - 10-2025
Co-Founder at Time n again
8-2025 - 10-2025
Intern, Strategy Consulting (CM) at Accenture

Education

Bachelor of Business Administration - BBA from Nanyang Technological University Singapore

More Information

Social Presence :

Prographics :

Exp : 4 Location : Berkeley, California, United States Job Level : Leadership Designation : Founder at lythe
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Insights For Selling To Canaan

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Canaan is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Canaan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Canaan move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Canaan take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Canaan

Personality Compatibility


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