Candace Shofar, MBA

Wildcard
DISC Type : csi

Senior Product Specialist - Cybersecurity at Verizon Business

Dublin, Ohio, United States

Overview

Candace Shofar is a Senior Product Specialist at Verizon Business, focusing on cybersecurity, wireless, SaaS, and IoT solutions. With an MBA from Strayer University, she supports sales leaders in discovering and closing opportunities. Colleagues describe her as having great technical acumen and an ability to simplify complex topics.

Candace recently earned two Jamf certifications for Jamf Pro and Jamf Protect, highlighting her expertise in Apple device security.

Personality Overview

Curious But Skeptical

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

AI in Cybersecurity
Shared content on how AI is changing the cyber threat landscape, particularly in fueling more sophisticated social engineering and phishing attacks.
Enterprise Security
Her role focuses on helping a large base of sales leaders and their customers implement and maintain compliance with leading security solutions.
Apple Device Management
Recently obtained Jamf Pro and Jamf Protect certifications, indicating a specialized interest in the management and security of Apple devices in business environments.

Media Appearances

Candace has no verified media appearances

Work History

6-2023
Senior Product Specialist - Cybersecurity at Verizon Business
5-2022 - 6-2023
Associate Solutions Specialist - Security Product Sales at Verizon Business
7-2021 - 5-2022
Manager Solutions Architect-Advanced Communications and Collaboration at Verizon Business
4-2016 - 10-2019
Business Account Manager at Verizon
11-2015 - 4-2016
Business Account Apprentice at Verizon

Education

2018 - 6-2021
Master of Business Administration - MBA from Strayer University
2008 - 2012
Bachelor of Arts (B.A.) from Notre Dame College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dublin, Ohio, United States Job Level : Junior Designation : Senior Product Specialist - Cybersecurity at Verizon Business
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Insights For Selling To Candace

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candace is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Candace

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Candace move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Candace take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Candace

Personality Compatibility


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