Candace Zwick, MBA

Inquirer
DISC Type : dc

Director, Analytics at Aritzia

Toronto, Ontario, Canada

Overview

As Director of Analytics at Aritzia, Candace builds scalable platforms for reporting and data-driven decisions using extensive SQL and SAS experience. Her career is built on a unique foundation, combining a Mechanical Engineering degree from Queens University with an MBA from McMaster University.

Alongside her director-level corporate role, she is passionate about education and works as a part-time Instructor, teaching Data & Analytics at BrainStation.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Omnichannel Analytics
Her career progression at Aritzia from Manager to Director has been centered on omnichannel analytics, demonstrating deep expertise in integrating customer data across channels.
Data Education
Passionate about empowering the next generation of analysts, she dedicates time outside of her director role to teach Data & Analytics at BrainStation.
Actionable Insights
She emphasizes collaborating with business partners to move beyond raw data and drive actionable insights that can inform strategy and decisions.

Media Appearances

Candace has no verified media appearances

Work History

7-2024
Director, Analytics at Aritzia
7-2023 - 6-2024
Senior Manager, Omni Channel Analytics at Aritzia
5-2023 - 4-2024
Instructor at BrainStation
10-2021 - 6-2023
Manager, Omni Channel Analytics at Aritzia
6-2020 - 10-2021
Manager, Customer Insights, Advanced Analytics at BMO Financial Group

Education

2015 - 2017
Master of Business Administration (M.B.A.) from McMaster University
2011 - 2015
Honours Bachelor of Science (B.Sc.) from Queen's University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director, Analytics at Aritzia
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Insights For Selling To Candace

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candace is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Candace

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Candace move?

  • Their decision making speed is somewhere in the middle.
  • Can Candace take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Candace

Personality Compatibility


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