Candelaria Rodriguez Lucas

Questioner
DISC Type : c

VP Growth, LATAM at BRINTA

Mexico City Metropolitan Area

Overview

Candelaria Rodriguez Lucas is the VP of Growth for LATAM at BRINTA, a tax compliance technology firm. Her career is centered on expanding fintech and tech companies into emerging markets, with significant experience from her previous leadership roles at dLocal and marco. She holds a postgraduate degree from FCEA and has completed the Leaders At Scale Program at INSEAD.

She values strong personal connections in the workplace, emphasizing the importance of friendship and collaborative teams. Formerly a digital nomad who traveled while working, she has now established Mexico City as her home base, embracing the same level of professional intensity in a new setting.

Interesting fact: Candelaria is a recipient of the prestigious ELAP Scholarship for emerging leaders in the Americas.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Tax Technology
Her current role at BRINTA focuses on tax compliance solutions in Latin America, and she has publicly stated that "The best about tax, is definitely tech! "
LATAM Market Growth
As VP of Growth for LATAM at two consecutive companies, her primary professional focus is on business development and expansion within this specific region.
Fintech Innovation
Her extensive background at dLocal (cross-border payments) and marco (invoice factoring) shows a career dedicated to technologically driven financial solutions in emerging markets.

Media Appearances

Candelaria has no verified media appearances

Work History

8-2023
VP Growth, LATAM at BRINTA
2-2023 - 7-2023
VP Business Development, LATAM at marco
7-2022 - 1-2023
General Manager, APAC at dLocal
1-2020 - 7-2022
Senior Business Development Manager at dLocal
2-2019 - 12-2019
New Business Developer at dLocal

Education

8-2022 - 8-2022
Leaders At Scale Program from INSEAD
3-2019 - 12-2019
Post Graduate degree from FCEA - Facultad de Ciencias Económicas y de Administración

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City Metropolitan Area Job Level : Senior Designation : VP Growth, LATAM at BRINTA
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Insights For Selling To Candelaria

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candelaria is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Candelaria

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Candelaria move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Candelaria take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Candelaria

Personality Compatibility


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