Fernanda Parra

Evaluator
DISC Type : Dcs

Digital & Social Media Coordinator at StayOnSocial

Mexico City, Mexico

Overview

Fernanda Parra is a creative Social Content Manager at StayPro Group, specializing in social media strategy and visual storytelling for top LATAM creators. With a background at BuzzFeed and a degree from Tecnológico de Monterrey, she excels at creating trend-based content. Colleagues describe her as creative, proactive, and talented.

Outside of her primary role, Fernanda is a passionate photographer who runs her own business, AF Fotografía, focusing on portrait and event photography. Her interests include digital creativity and brand communication, and she holds a unique certification in feminist economics, showcasing a blend of creative and social consciousness.

Her design work for a major influencer campaign was recently projected across large screens in Mexico City, including the World Trade Center.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Creator Economy
Works at an agency representing LATAM's top content creators and covers industry events like the TikTok Awards, placing her at the center of this industry.
Social Content Strategy
Develops and executes content strategies for platforms like TikTok and Instagram for brands like StayPro Group and formerly BuzzFeed.
Visual Storytelling
Runs her personal photography business, AF Fotografía, and focuses on creating compelling visual narratives for brands and individuals.

Media Appearances

Fernanda has no verified media appearances

Work History

1-2025
Digital & Social Media Coordinator at StayOnSocial
1-2025 - 7-2025
Social Media Coordinator at StayPro Group
1-2025 - 7-2025
Social Media Coordinator at StayPro
7-2024 - 1-2025
Social Content Strategist at BuzzFeed
8-2023 - 1-2025
Profesora de cátedra at TECNOLÓGICO DE MONTERREY

Education

8-2018 - 7-2023
Bachelor from Tecnológico de Monterrey
5-2025 - 8-2025
Certificate in Advertising in Entertainment from Universidad Anáhuac

More Information

Social Presence :

Prographics :

Exp : 7 Location : Mexico City, Mexico Job Level : Junior Designation : Digital & Social Media Coordinator at StayOnSocial
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fernanda

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fernanda take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fernanda

Personality Compatibility


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