Fernando Buendía

Wildcard
DISC Type : ics

MBA Director at EGADE Business School del Tecnológico de Monterrey

Mexico City, Mexico

Overview

Fernando Buendía is the founder and President of the Mexico City Institute of Technology, focusing on developing new ideas in higher education. His research applies complexity theory and system dynamics to understand high-technology industries, financial markets, and cities. He earned his Ph. D. in Administration from HEC Montréal and previously served as MBA Director at EGADE Business School.

There is no publicly available information regarding Fernandos personal life or hobbies.

He is a member of Mexicos National System of Researchers (Sistema Nacional de Investigadores, Nivel 1) and has authored books on self-organizing markets and the science of firms.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Complex Economic Systems
His primary research focus involves applying system dynamics and complexity theory to understand high-tech industries, financial markets, and urban economies.
Higher Education Innovation
As founder and president of an institute, he aims to reinvent undergraduate and graduate education by exploring new educational methods and technologies.
Graduate Preparedness
He directs University Academy Arx, an organization that specifically prepares students for admission into the world's best graduate programs.

Media Appearances

Fernando has no verified media appearances

Work History

9-2013 - 12-2014
MBA Director at EGADE Business School del Tecnológico de Monterrey

Education

1992 - 2000
Ph.D. in Administration from HEC Montréal
1986 - 1992
Licenciado en Economía from UPAEP

More Information

Social Presence :

Prographics :

Exp : 1 Location : Mexico City, Mexico Job Level : N/A Designation : MBA Director at EGADE Business School del Tecnológico de Monterrey
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Fernando

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Fernando take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Fernando

Personality Compatibility


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