Cara H.

Critic
DISC Type : C

Global Lead Creative Producer at Airbnb

San Francisco Bay Area, United States

Overview

With 15 years of experience, Cara is a Global Lead Creative Producer at Airbnb, specializing in bringing innovative campaigns to life for world-renowned brands like Apple. She has a proven track record of managing cross-functional teams and localizing creative work for over 15 international markets, supported by certifications in Leadership and Negotiations.

Outside of her primary professional focus, Cara shows an appreciation for compelling brand narratives, listing The Walt Disney Company as a company of interest. Her social media activity also suggests an fondness for animals, particularly horses.

Unique fact: She was a producer on the launch of the Apple iPhone 6, delivering commercials simultaneously across 18 markets.

Personality Overview

Negotiator

Precise

ROI Driven

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Global Campaign Localization
Her roles at both Airbnb and for Apple involved leading the localization of creative content for numerous international markets across EMEA, MERT, and Asia.
Creative Team Leadership
Has extensive experience recruiting, managing, and leading creative and production teams to achieve project goals, particularly during her time as EMEA Exec Producer at Airbnb.
High-Impact Production
Has a background in producing commercials and campaigns for major product launches with global brands, including Apple's iPhone 6 and various initiatives for Airbnb.

Media Appearances

Cara has no verified media appearances

Work History

8-2022
Global Lead Creative Producer at Airbnb
2-2021 - 8-2022
EMEA Exec Producer at Airbnb
6-2018 - 1-2021
Exec Producer at Various Companies
3-2015 - 3-2018
Producer at adam&eveDDB
1-2014 - 12-2014
 Producer at TBWA\Media Arts Lab

Education

Cara has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Global Lead Creative Producer at Airbnb
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Insights For Selling To Cara

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cara is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cara

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cara move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cara take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cara

Personality Compatibility


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