Carida Kleijn-Beumer

Inquirer
DISC Type : cd

Manager Marketing & Communicatie at Van Benthem & Keulen

’s-Hertogenbosch, North Brabant, Netherlands

Overview

Carida Kleijn-Beumer is a highly experienced Marketing & Communication Manager at Van Benthem & Keulen, specializing in both B2B and B2C professional services. A graduate of Fontys Hogeschool Tilburg, she is a strategic leader who excels at developing new propositions, driving go-to-market plans, and inspiring teams to turn strategy into tangible results.

She spearheaded the launch of the successful legal podcast "Licht op Legal" for her firm.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

B2B Content Strategy
Hosted a roundtable on "Next Level Content" at a NIMA B2B Xchange event and was interviewed on making B2B marketing content stand out.
Legal Marketing
As Marketing Manager for a top law firm, she is responsible for all marketing activities, including launching the podcast "Licht op Legal".
AI Regulation
Actively promotes content and seminars focused on the legal implications of AI, particularly the impact of the AI Verordening on organizations like educational institutions.

Media Appearances

Carida has no verified media appearances

Work History

8-2018
Manager Marketing & Communicatie at Van Benthem & Keulen
12-2016 - 5-2018
Manager Marketing en Communicatie B2B at Brocacef
1-2016 - 2-2017
Bestuurslid NIMA regio Midden Nederland at NIMA, Nederlands Instituut voor Marketing
1-2012 - 10-2015
Marketing Manager at KPN Zakelijke Markt
1-2007 - 12-2011
Business Development Manager at KPN Zakelijke Markt

Education

2006 - 2007
NIMA-C from NIMA-C
1992 - 1997
Bachelor's degree from Fontys Hogeschool Tilburg

More Information

Social Presence :

Prographics :

Exp : 21 Location : ’s-Hertogenbosch, North Brabant, Netherlands Job Level : Middle Designation : Manager Marketing & Communicatie at Van Benthem & Keulen
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Insights For Selling To Carida

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carida is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Carida

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Carida move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Carida take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Carida

Personality Compatibility


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