Carlos Araujo, CFA

Critic
DISC Type : C

Board Member at Loggi

São Paulo, Brazil

Overview

Carlos Araujo is the CFO and a Board Member at the Brazilian tech unicorn Loggi, bringing over 20 years of experience in private equity, M&A, and management consulting. He is a CFA Charterholder with an MBA from the Kellogg School of Management and a bachelors degree from FGV.

He has a strong commitment to continuous professional development, having completed executive education programs in Disruptive Strategy at Harvard Business School and Value Investing at Columbia Business School.

In a previous role as a Strategy and Investor Relations Officer, he successfully led a company through its IPO.

Personality Overview

Critic

Information Seeker

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Tech Unicorn Finance
As CFO of Loggi, he manages the complex financial strategy, M&A, and investor relations for a high-growth technology company in a dynamic market.
M&A and Investments
His career includes extensive experience in private equity, serving as COO for a tech investment holding, and overseeing M&A due diligence.
Financial Planning
He provides advice to small businesses on creating strategic financial plans, managing cash flow, and preparing for unforeseen economic challenges.

Media Appearances

Carlos has no verified media appearances

Work History

8-2024
Board Member at Loggi
8-2022
Chief Financial Officer at Loggi
6-2022 - 8-2022
VP, Finance at Loggi
6-2021 - 11-2021
Board Member at nuvini
10-2020 - 10-2023
Investor at nuvini

Education

2020 - 2020
Disruptive Strategy from Harvard Business School
2020 - 2020
Value Investing from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, Brazil Job Level : Leadership Designation : Board Member at Loggi
URL has been copied!

Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Carlos

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Carlos take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Carlos

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.