Carlos Caponera

Questioner
DISC Type : c

Chief Marketing Officer at Teletrac Navman

Los Angeles Metropolitan Area, United States

Overview

Carlos has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Carlos has no verified topics they care about

Media Appearances

Carlos has no verified media appearances

Work History

7-2017
Chief Marketing Officer at Teletrac Navman
7-2010 - 7-2017
Senior Vice President, Consumer Properties at Local Corporation
2-2009 - 4-2010
Product Marketing Director at Debtmerica LLC
5-2007 - 2-2009
Director of Marketing at Farheap Solutions
8-2006 - 4-2007
Product Marketing Director at Get Lower Inc

Education

2001 - 2003
Master of Business Administration (MBA) from University of California, Irvine - The Paul Merage School of Business
1994 - 1999
Bachelor of Science (B.S.) from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 25 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Marketing Officer at Teletrac Navman
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carlos

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carlos take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carlos

Personality Compatibility


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