Carlos Herrera Yagüe

Questioner
DISC Type : c

Chief Technology Officer at Cabify

Greater Madrid Metropolitan Area, Spain

Overview

Carlos Herrera Yagüe is the Chief Technology Officer at Cabify, where he leads a multifaceted technical organization of over 350 professionals. With a PhD from Universidad Politécnica de Madrid, his career has focused on leveraging large-scale data to generate actionable knowledge and drive innovation in mobility.

Outside of his executive role, Carlos is a dedicated lifelong learner. He recently spent his summer using a Large Language Model to test his retention of books by authors like Sapolsky and Rosling, demonstrating a personal passion for exploring AIs applications in education and knowledge.

Unique fact: To ensure he truly absorbs what he reads, he had an AI quiz him on his favorite books.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sustainable Tech
He is a vocal advocate for using technology to improve the planet, believing efficiency can be enhanced by investing more in computation to achieve sustainability goals.
Future of Mobility
Actively discusses the challenges and acceleration of electric vehicle adoption, a core issue for Cabify's industry and mission.
AI for Learning
Personally experiments with AI, using large language models to test his own knowledge retention from books, showcasing an interest in AI's educational potential.

Media Appearances

Carlos has no verified media appearances

Work History

7-2020
Chief Technology Officer at Cabify
10-2018 - 6-2020
VP of Data & Research at Cabify
4-2017 - 10-2018
Head of Data Science & Research at Cabify
6-2019 - 6-2023
Data Advisor at CARTO
1-2016 - 4-2017
Chief Innovation Officer at Traity

Education

Doctor of Philosophy (PhD) from Universidad Politécnica de Madrid
2004 - 2009
Telecomunications from Universidad Politécnica de Madrid

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Madrid Metropolitan Area, Spain Job Level : Leadership Designation : Chief Technology Officer at Cabify
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carlos

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carlos take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Carlos

Personality Compatibility


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