Carly Machin

Questioner
DISC Type : c

Head of Content and Web at University of Sunderland

Sunderland, England, United Kingdom

Overview

Carly has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Carly has no verified topics they care about

Media Appearances

Carly has no verified media appearances

Work History

11-2024
Head of Content and Web at University of Sunderland
9-2022 - 11-2024
Head of Digital Content at University of Sunderland
3-2015 - 9-2022
Academic Tutor at University of Sunderland
10-2019 - 8-2022
Website Strategy and Development Manager at Stockton-on-Tees Borough Council
6-2016 - 10-2019
Communications, Consultation and Engagement Manager at Stockton-on-Tees Borough Council

Education

2009 - 2011
MSc from De Montfort University
DipM from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sunderland, England, United Kingdom Job Level : Mid-senior Designation : Head of Content and Web at University of Sunderland
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Insights For Selling To Carly

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carly move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carly take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carly

Personality Compatibility


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