Carly Rose Elson

Pioneer
DISC Type : ids

Brand Comms and Thought Leadership, Learning & Education at Google

New York, New York, United States

Overview

Carly leads the "AI & Future of Education" thought leadership program at Google, specializing in marketing strategy and insights-driven storytelling. She excels at simplifying complex topics for executive audiences and holds a Master of Fine Arts from Sarah Lawrence College, blending creative expertise with her technology marketing role.

Outside of her corporate role, Carly is a passionate writer with a Master of Fine Arts in Fiction and has attended dedicated writing workshops. She previously created and ran "The Brand Critic, " a video blog that explored the connection between human relationships and brand experiences.

She created and leads the AI & Future of Education thought leadership program at Google.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

AI in Education
Leads Google's thought leadership program on the future of AI in education and frequently presents on the topic, including at the 2024 BETT Partner Forum.
Thought Leadership
A core part of her role is developing and communicating industry trends, particularly in the learning and education sectors for Google.
Insights-driven Storytelling
Specializes in using data-driven narratives to create impactful pitches and presentations for C-level executives and large advertisers.

Media Appearances

Carly has no verified media appearances

Work History

8-2020
Brand Comms and Thought Leadership, Learning & Education at Google
10-2015 - 8-2020
Head of Industry Marketing, Tech at Google
1-2013 - 9-2015
Senior Marketing Manager, Large Advertiser Marketing at Google
8-2010 - 12-2012
Account Planner at Google
2-2020 - 1-2023
Principal at The Brand Critic

Education

2014 - 2019
Master of Fine Arts (MFA) from Sarah Lawrence College
2014 - 2014
Education details unavailable from Google-Wharton Marketing Academy
Bachelor of Arts (B.A.) from Binghamton University
Fiction from Sackett Street Writer's Workshop
Study abroad in Florence from Richmond American University London

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : N/A Designation : Brand Comms and Thought Leadership, Learning & Education at Google

Interested in

Lifestyle

Writing, Fiction

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Insights For Selling To Carly Rose

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly Rose is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Carly Rose

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Carly Rose move?

  • They are generally fast movers and can take quick decisions
  • Can Carly Rose take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Carly Rose

Personality Compatibility


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