Carol Rabagliati

Examiner
DISC Type : cs

Head of Category, Insight & Shopper Marketing at Pets Choice Ltd

Manchester Area, United Kingdom

Overview

Carol Rabagliati is the Head of Category, Insight & Shopper Marketing at Pets Choice Ltd, bringing extensive experience in category management and shopper marketing from leading FMCG companies. She earned a 2: 1 BA(Hons) in Business Studies from The University of Hull.

Her career journey includes significant roles at Coca-Cola Europacific Partners and Mondelēz International, where she focused on customer category development and cross-category snacking initiatives.

Carol previously highlighted a Category Management Exec role opening in her team, working with the Top 4 Grocers.

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Category Management Strategy
Her current role as Head of Category, Insight & Shopper Marketing and past Category Management Lead positions demonstrate a strong focus on this area.
Shopper Marketing
Her current designation explicitly includes Shopper Marketing, indicating a strong interest in consumer purchasing behavior.
FMCG Industry Trends
With extensive experience at companies like Coca-Cola, Mondelēz, and Pets Choice, she is deeply involved in fast-moving consumer goods.

Media Appearances

Carol has no verified media appearances

Work History

12-2023
Head of Category, Insight & Shopper Marketing at Pets Choice Ltd
2-2019 - 12-2023
Category Management Lead at Coca-Cola Europacific Partners
8-2016 - 2-2019
Customer Category Development - Cross-Category Snacking Lead at Mondelēz International
7-2014 - 7-2016
Customer Category Development Manager - Tesco at Mondelēz International
2-2014 - 8-2014
Customer Marketing Manager - Snacking Project Lead at Mondelēz International

Education

2:1 BA(Hons) from The University of Hull
Education details unavailable from Westholme School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Head of Category, Insight & Shopper Marketing at Pets Choice Ltd
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Insights For Selling To Carol

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carol is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Carol

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Carol move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Carol take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Carol

Personality Compatibility


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