Head of Category, Insight & Shopper Marketing at Pets Choice Ltd
📍 Manchester Area, United Kingdom
Carol Rabagliati is the Head of Category, Insight & Shopper Marketing at Pets Choice Ltd, bringing extensive experience in category management and shopper marketing from leading FMCG companies. She earned a 2: 1 BA(Hons) in Business Studies from The University of Hull.
Her career journey includes significant roles at Coca-Cola Europacific Partners and Mondelēz International, where she focused on customer category development and cross-category snacking initiatives.
Carol previously highlighted a Category Management Exec role opening in her team, working with the Top 4 Grocers.
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Experience
16 Years
Current Role
Head of Category, Insight & Shopper Marketing
Job Level
Mid-senior
Location
Manchester Area, United Kingdom
Personality Overview
How Carol shows up
Late Adopter
Unexpressive
Process Oriented
They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.
Priorities
Topics Carol cares about
Category Management Strategy
Her current role as Head of Category, Insight & Shopper Marketing and past Category Management Lead positions demonstrate a strong focus on this area.
Shopper Marketing
Her current designation explicitly includes Shopper Marketing, indicating a strong interest in consumer purchasing behavior.
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Career
Work history
12-2023
Head of Category, Insight & Shopper Marketing
Pets Choice Ltd
2-2019 - 12-2023
Category Management Lead
Coca-Cola Europacific Partners
8-2016 - 2-2019
Customer Category Development - Cross-Category Snacking Lead
Mondelēz International
7-2014 - 7-2016
Customer Category Development Manager - Tesco
Mondelēz International
2-2014 - 8-2014
Customer Marketing Manager - Snacking Project Lead
Mondelēz International
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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