Carolina Barragan

Critic
DISC Type : C

GM, Technical Account Management at The Trade Desk

New York City Metropolitan Area, United States

Overview

Carolina has no verified overview

Personality Overview

Information Seeker

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Carolina has no verified topics they care about

Media Appearances

Carolina has no verified media appearances

Work History

4-2025
GM, Technical Account Management at The Trade Desk
4-2022 - 4-2025
Sr Director, Technical Account Management Strategy & Operations at The Trade Desk
4-2020 - 4-2022
Sr Director, Global Technical Account Management (TAM) at The Trade Desk
10-2018 - 4-2020
Director, Global Technical Account Management (TAM) at The Trade Desk
6-2018 - 10-2018
Director, Inventory Partnerships at The Trade Desk

Education

2019 - 2019
Other; Certificate in Management Essentials from Harvard Business School Online
2006 - 2009
BS & BA from Penn State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : GM, Technical Account Management at The Trade Desk
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Carolina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Carolina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Carolina

Personality Compatibility


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