Carolina Miranda

Commander
DISC Type : D

Founder, CEO, B Corp ROI Strategist at Cultivating Capital

San Francisco Bay Area, United States

Overview

Carolina Miranda is the Founder and CEO of Cultivating Capital, a firm dedicated to helping companies with B Corp certification. With over 15 years in the movement, she is an expert B Corp ROI Strategist, guiding businesses to measure and manage their social and environmental impact. She holds an MBA in Sustainable Enterprise.

Her path to entrepreneurship was unexpected, having majored in English and History before working as an editor, teacher, and nonprofit program manager. This diverse background informs her belief in using the private sector to drive meaningful change. People who have worked with her describe her as patient, professional, and an excellent communicator.

She is a recipient of the 2024 Hal Taussig Award, the B Corp communitys highest honor for contributions to the movement.

Personality Overview

Impact-Driven

Decisive

Very Quick

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

B Corp Movement
As a veteran consultant and CEO of a B Corp, her work focuses on helping companies navigate the certification process and leverage it for growth and impact.
Impact-driven ROI
She specializes in helping companies measure and manage the return on investment from their B Corp certification, turning it into a competitive advantage.
Sustainable Business
Her experience as a Green Business Consultant and Sustainability Coach shows a long-term commitment to helping businesses implement broader sustainable and ethical practices.

Media Appearances

How Cultivating Capital is Empowering Businesses to Become More Sustainable – The Journey of Carolina Miranda (B‑Corp Series). Featured in Profit Reimagined

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Carolina Miranda – Cultivating Capital | Sustainable Business Podcast. Featured in Green Element

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Carolina Miranda of Cultivating Capital Receives the Hal Taussig Award. Featured in B Corp U.S. & Canada (Instagram)

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Work History

3-2010
Founder, CEO, B Corp ROI Strategist at Cultivating Capital
9-2010 - 6-2021
Green Business Consultant at Alameda County Green Business Program
1-2016 - 3-2016
Interim Executive Director at Sustainable Business Alliance of the East Bay
1-2014 - 12-2015
Chair, Advisory Board at Sustainable Business Alliance of the East Bay
9-2014 - 3-2016
Sustainability Coach at REV Sustainability

Education

MBA from Dominican University of California
BA from The College of Wooster

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder, CEO, B Corp ROI Strategist at Cultivating Capital
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carolina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Carolina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Carolina

Personality Compatibility


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