Caroline Edwards

Enthusiast
DISC Type : i

Trends Editor and Writer at CORQ.

London, England, United Kingdom

Overview

Caroline is the Trends Editor and Writer at CORQ. , specializing in influencer marketing, fashion, and digital culture. Originally from Portland, Oregon, she holds a Master of Arts in Arts and Lifestyle Journalism from the University of the Arts London and provides expert commentary on internet trends.

Outside of work, Caroline has a strong creative background, having won Scholastic awards for drawing and illustration. Her earlier writing career was focused on music journalism. She is currently on a quest to find the best oat cappuccino in London, and her favorite social media platform is Twitter.

Unique fact: Caroline is a multi-award-winning artist, recognized with both Gold and Silver Keys from the Scholastic Art and Writing Awards for drawing and illustration.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Creator Economy
Writes articles on the creator lifecycle, including topics like influencer burnout, brand partnerships, and the pressures of content creation.
Digital Culture
As a trends editor, she analyzes and reports on emergent internet culture, such as TikTok aesthetics and social media nostalgia.
Diversity in Media
She has written about the importance of inclusion in influencer marketing, calling out the lack of diversity on brand press trips.

Media Appearances

CORQ analysis: How luxury fashion houses engage with influencer marketing – who to work with and what performs best. Featured in CORQ Studio Insights

See Now

As food prices rise, meet the influencers utilising their platforms to provide affordable meal planning and recipe inspiration. Featured in CORQ Studio Insights

See Now

Work History

3-2021
Trends Editor and Writer at CORQ.
7-2020 - 9-2020
Editorial Intern at Wonderland Magazine
4-2020 - 9-2020
Writer at Clash Music Group
10-2019 - 5-2020
Writer at Riot Magazine
9-2019 - 12-2019
PR & Showroom Intern at IPR London

Education

9-2019 - 1-2021
Master of Arts - MA from University of the Arts London
2015 - 2019
Bachelor's degree from Pepperdine University

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : N/A Designation : Trends Editor and Writer at CORQ.
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Caroline

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Caroline take some risk or not?

  • They can take some low-probability risks if needed.

You And Caroline

Personality Compatibility


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