Caroline Mörnås

Judge
DISC Type : Dc

Head of Design / Design Lead at Paulig Group

Greater Stockholm Metropolitan Area, Sweden

Overview

Caroline is the Head of Design at Paulig Group, leading design strategy for major brands. With a background as Marketing Director and Global Design Strategist for iconic brands like Absolut, she is a recognized expert in brand development. She holds a Bachelors degree in Architecture from KTH Royal Institute of Technology.

Outside of her corporate roles, Caroline is deeply interested in art, galleries, and design movements. Her diverse academic pursuits, including History of Ideas and Digital Ethnography, suggest a passion for understanding cultural and societal trends. She also lectures at prestigious institutions like Parsons School of Design.

Interesting fact: Caroline has built and delivered an education program for clients of creative services based on her learnings from over 150 international projects.

Personality Overview

Objective Thinker

Features Driven

Generally Skeptic

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Brand & Design Strategy
Her entire career is focused on brand and design leadership, from rejuvenating Absolut's iconic bottle to setting the strategy for Paulig Group's portfolio.
Employer Branding
Demonstrates a consistent, multi-year interest in this area by serving as a jury member for the Magnet Awards, the Swedish championship in employer branding.
Packaging Design
Previously led major packaging redesigns for The Absolut Company and is a featured speaker and member of the European Brand and Packaging Design Association (epda).

Media Appearances

Caroline has no verified media appearances

Work History

9-2023
Head of Design / Design Lead at Paulig Group
12-2021 - 7-2023
Chief Marketing Officer at Walk the Room
9-2018 - 11-2021
Brand Strategist at Caroline Mörnås AB
2016 - 2017
Advisor at Kristianstad University
11-2011 - 8-2018
Global Brand Manager/Design Strategist, Absolut, Malibu, Kahlúa at The Absolut Company

Education

2006 - 2010
Bachelor's degree from KTH Royal Institute of Technology
2018 - 2019
History of Ideas from Uppsala University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of Design / Design Lead at Paulig Group
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Caroline

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • If convinced, they can reach decisions quite fast.
  • Can Caroline take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Caroline

Personality Compatibility


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