Caroline is the Head of Design at Paulig Group, leading design strategy for major brands. With a background as Marketing Director and Global Design Strategist for iconic brands like Absolut, she is a recognized expert in brand development. She holds a Bachelors degree in Architecture from KTH Royal Institute of Technology.
Outside of her corporate roles, Caroline is deeply interested in art, galleries, and design movements. Her diverse academic pursuits, including History of Ideas and Digital Ethnography, suggest a passion for understanding cultural and societal trends. She also lectures at prestigious institutions like Parsons School of Design.
Interesting fact: Caroline has built and delivered an education program for clients of creative services based on her learnings from over 150 international projects.
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