Caroline Mörnås in

Caroline Mörnås

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Head of Design / Design Lead at Paulig Group
📍 Greater Stockholm Metropolitan Area, Sweden

Caroline is the Head of Design at Paulig Group, leading design strategy for major brands. With a background as Marketing Director and Global Design Strategist for iconic brands like Absolut, she is a recognized expert in brand development. She holds a Bachelors degree in Architecture from KTH Royal Institute of Technology.

Outside of her corporate roles, Caroline is deeply interested in art, galleries, and design movements. Her diverse academic pursuits, including History of Ideas and Digital Ethnography, suggest a passion for understanding cultural and societal trends. She also lectures at prestigious institutions like Parsons School of Design.

Interesting fact: Caroline has built and delivered an education program for clients of creative services based on her learnings from over 150 international projects.

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Experience
17 Years
Current Role
Head of Design / Design Lead
Job Level
Mid-senior
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

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Decision Approach
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Priorities

Topics Caroline cares about

Brand & Design Strategy
Her entire career is focused on brand and design leadership, from rejuvenating Absolut's iconic bottle to setting the strategy for Paulig Group's portfolio.
Employer Branding
Demonstrates a consistent, multi-year interest in this area by serving as a jury member for the Magnet Awards, the Swedish championship in employer branding.
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Career

Work history

9-2023
Head of Design / Design Lead
Paulig Group
12-2021 - 7-2023
Chief Marketing Officer
Walk the Room
9-2018 - 11-2021
Brand Strategist
Caroline Mörnås AB
2016 - 2017
Advisor
Kristianstad University
11-2011 - 8-2018
Global Brand Manager/Design Strategist, Absolut, Malibu, Kahlúa
The Absolut Company
In the press

Media appearances

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Education
2006 - 2010
Bachelor's degree
KTH Royal Institute of Technology
2018 - 2019
History of Ideas
Uppsala University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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