Caroline Macklin

Observer
DISC Type : ic

Director of Marketing and Growth at astraia

London, England, United Kingdom

Overview

Caroline has no verified overview

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Caroline has no verified topics they care about

Media Appearances

Caroline has no verified media appearances

Work History

11-2025
Director of Marketing and Growth at astraia
1-2024 - 2-2026
Head of Brand and Communications at Virgin Active
6-2020 - 2-2024
Head Of Brand at Virgin Active
6-2015 - 6-2020
Sponsorship & Partnerships Manager at Virgin Active
4-2009 - 5-2015
Brand, Sponsorship & Events at Ricoh Europe

Education

2007 - 2008
Master's Degree from Chartered Institute of Marketing
2002 - 2006
Bachelor's Degree from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Marketing and Growth at astraia
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Caroline

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Caroline take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Caroline

Personality Compatibility


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