Carolyn is a B2B Marketing and Go-to-Market Lead at Shopware, specializing in building marketing systems that drive commercial momentum in competitive SaaS environments. With an MBA and a background in economics, she excels at translating complex technical products into clear market positioning. Colleagues describe her as structured, innovative, and goal-oriented.
Outside of her core role, Carolyn demonstrates a passion for professional development and networking, traveling internationally for marketing conferences and industry events. She values building strong relationships with her colleagues, believing in the power of friendships in the workplace to foster connection and collaboration.
She previously managed a team of approximately 130 employees for the U. S. Department of Veterans Affairs.
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