Carolyn Cranwell

Questioner
DISC Type : c

Executive Director at Global Psychometric Institute Pty Ltd

Adelaide, South Australia, Australia

Overview

Carolyn Cranwell is the Founder and Executive Director of the Global Psychometric Institute. A resilience expert and author, she collaborated with the University of Cambridge to develop the Cranwell-Cambridge Resilience Test™. Her work, which helps organizations build stronger teams, is informed by her background as a lawyer with a Graduate Diploma in Legal Practice.

Her professional mission is deeply rooted in her personal life. For 18 years, Carolyn was the primary carer for her late husband, who had Younger Onset Alzheimers. This experience inspired her to write her first book, "Navigating Alzheimers, " and to become a passionate advocate for other carers facing similar challenges.

Prior to her work in psychometrics, Carolyn had a diverse career as a government Ministerial Adviser and a Strategic Security Adviser specializing in counter-terrorism.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Workforce Resilience
Her core business focuses on helping employers build stronger, more sustainable teams by identifying and developing resilient individuals.
Alzheimer's Advocacy
Authored "Navigating Alzheimer's" based on her 18-year experience as a carer for her late husband, aiming to support others in similar situations.
Psychometric Innovation
Collaborated with The Psychometrics Centre at the University of Cambridge to create a scientific online assessment tool for measuring resilience.

Media Appearances

Carolyn Cranwell – Author Profile at Global Publishing Group. Featured in Global Publishing Group

See Now

Work History

12-2019
Executive Director at Global Psychometric Institute Pty Ltd
9-2016
Author at Author
2-2004 - 12-2019
Strategic Security Adviser at Department of Planning, Transport and Infrastructure, South Australia
2-1996 - 3-1998
Ministerial Adviser at SA Government

Education

1992 - 1993
Graduate Diploma in Legal Practice from University of South Australia
Bachelor's Degree from University of Adelaide

More Information

Social Presence :

Prographics :

Exp : 24 Location : Adelaide, South Australia, Australia Job Level : Senior Designation : Executive Director at Global Psychometric Institute Pty Ltd
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Insights For Selling To Carolyn

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolyn is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carolyn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carolyn move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carolyn take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carolyn

Personality Compatibility


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