Maria Ramirez

Commander
DISC Type : D

Digital Assets Management Lead | EMEA Digital Hub at SAP

Barcelona, Catalonia, Spain

Overview

Maria is a Content Strategy and Digital Assets Manager at SAP, where she leads a team of designers creating seamless digital buying experiences to drive revenue growth. She has a background in Business Administration from Esade and holds certifications in Google Ads and SAP Business Suite.

Driven by a passion for design and innovation, she is noted for her creativity, proactivity, and capacity for self-learning. This interest is complemented by her formal training in Product Design from Istituto Marangoni, blending her business background with a strong creative and user-experience focus.

She uniquely combines a business degree from a top-tier school with a specialized product design education from a world-renowned design institute.

Personality Overview

Decisive

Risk-Taker

Strong-Willed

They like to act fast and expect others to do the same.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Digital Customer Engagement
Her role focuses on crafting seamless end-to-end digital buying experiences at scale to drive efficient revenue growth for SAP's EMEA Digital Hub.
AI in Business
She recently highlighted how quickly AI is changing the pace of work and its importance for business operations after attending an SAP kickoff meeting.
Scalable Content Strategy
Her headline and job descriptions emphasize using scalable content and digital assets as a key driver for enabling hypergrowth.

Media Appearances

Maria has no verified media appearances

Work History

4-2024
Digital Assets Management Lead | EMEA Digital Hub at SAP
3-2022 - 4-2024
Creative Team Lead - SAP EMEA Digital Hub at SAP
11-2021 - 3-2022
Business Content & Visual Design Consultant at SAP
9-2020 - 11-2021
Content Designer & Copywriter at SAP
9-2018 - 6-2020
Marketing Team Lead at ESADE SPORTS

Education

Business Administration and Management from Esade
2016 - 2016
Product Design Course from Istituto Marangoni

More Information

Social Presence :

Prographics :

Exp : 8 Location : Barcelona, Catalonia, Spain Job Level : Middle Designation : Digital Assets Management Lead | EMEA Digital Hub at SAP
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Maria

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They can take decisions very fast if you manage to convince them.
  • Can Maria take some risk or not?

  • The risks don’t matter much to them.

You And Maria

Personality Compatibility


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