Carrah Jordan

Enthusiast
DISC Type : i

CEO at PRA

Brisbane City, Queensland, Australia

Overview

Carrah Jordan is the CEO of PRA, a specialist IT and Digital recruitment agency in Queensland. With a Masters degree and a Prince2 certification, she focuses on talent management and workforce optimization. People often describe her as professional, generous, passionate, and dynamic, dedicated to finding the right cultural and technical fit.

Carrah is driven by a passion for helping people find happiness in their careers. Her recent articles and posts highlight a focus on navigating the modern job market, the impact of AI, and supporting women in technology. She also uses her platform to advocate for community causes like blood donation.

She has progressed through multiple roles, from Recruitment Consultant to Director and now CEO, all within the same company, PRA.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Career Development
Writes articles and advises candidates on personal branding, resume building, and navigating the job market to find roles that align with their long-term ambitions.
AI & Employment
Actively writes and shares content about the impact of AI on the recruitment process, hiring, and the future of work for job seekers.
Workplace Culture
Advises employers to let recruiters experience their environment firsthand to truly understand the company culture and ensure a better fit for candidates.

Media Appearances

Carrah has no verified media appearances

Work History

1-2026
CEO at PRA
9-2016 - 12-2025
Director - QLD at PRA
1-2013 - 8-2016
Account Manager at PRA
1-2011 - 12-2012
Recruitment Consultant at PRA
2004 - 1-2011
Property Manager at Altitude Apartments

Education

2016 - 2016
Prince2 Project Management Certified from The Knowledge Academy
2012 - 2012
Master's degree from Griffith University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Brisbane City, Queensland, Australia Job Level : Leadership Designation : CEO at PRA
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Insights For Selling To Carrah

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carrah is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Carrah

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Carrah move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Carrah take some risk or not?

  • They can take some low-probability risks if needed.

You And Carrah

Personality Compatibility


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