Carrie Marcum
Login to view DISC.Carrie Marcum is the President and Founder of Spellcast Beauty INC, which operates Notoriously Morbid, an indie cosmetics brand she established in 2013. Drawing on her education from Bluefield State University, she successfully carved out a unique niche in the beauty market centered around dark and macabre themes.
Carries personal fascination with horror, spooky folklore, and dark literature is the core inspiration behind her brands unique identity. As a mother and female founder, she often speaks about the challenges and rewards of building a business from the ground up and rising within the industry.
Interesting fact: Carrie started her successful beauty company on a whim after being laid off from a previous job.
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