Carrie Marcum

Energizer
DISC Type : I

CEO at Notoriously Morbid LLC

Beckley, West Virginia, United States

Overview

Carrie Marcum is the President and Founder of Spellcast Beauty INC, which operates Notoriously Morbid, an indie cosmetics brand she established in 2013. Drawing on her education from Bluefield State University, she successfully carved out a unique niche in the beauty market centered around dark and macabre themes.

Carries personal fascination with horror, spooky folklore, and dark literature is the core inspiration behind her brands unique identity. As a mother and female founder, she often speaks about the challenges and rewards of building a business from the ground up and rising within the industry.

Interesting fact: Carrie started her successful beauty company on a whim after being laid off from a previous job.

Personality Overview

Relationship Oriented

Enthusiastic

Believer

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Indie Beauty Brands
As the founder of Notoriously Morbid, she has deep, firsthand experience building and scaling a niche indie cosmetics company from the ground up.
Horror & Macabre
Her company's entire aesthetic is built around her personal, lifelong passion for horror movies, dark folklore, and spooky themes.
Female Entrepreneurship
Has publicly discussed her journey and the unique challenges faced as a female CEO and founder in a competitive industry.

Media Appearances

Carrie has no verified media appearances

Work History

CEO at Notoriously Morbid LLC
6-2013
President & Founder at Spellcast Beauty INC dba Notoriously Morbid
5-2009 - 5-2013
Freelance transcriptionist at Quicktate LLC
5-2006 - 6-2009
Patient Registration Specialist at WVU Medicine Princeton Community Hospital
5-2004 - 8-2006
Office Manager at William Steinhoff Psychologist

Education

8-2002 - 6-2004
Certificate from American National University
Associate's degree from Bluefield State University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Beckley, West Virginia, United States Job Level : Leadership Designation : CEO at Notoriously Morbid LLC
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Insights For Selling To Carrie

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carrie is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Carrie

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Carrie move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Carrie take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Carrie

Personality Compatibility


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