Carsten Grueber in

Carsten Grueber

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CEO & Co-Founder at Aether
📍 New Zealand

Carsten is the CEO and Co-Founder of Aether, an AI-powered platform that transforms marketing presentations. With over 20 years of experience building commercial teams at tech giants like TikTok, Meta, and Google, he is an expert in digital transformation and scaling new business units. People describe him as goal-oriented and an excellent relationship builder.

Passionate about sharing knowledge, Carsten frequently speaks at industry events about his journey from corporate leadership to founding a startup. He enjoys fostering meaningful conversations and is driven to help organizations solve complex problems like inefficient workflows and loss of institutional knowledge. In interviews, he describes himself as adaptable and drawn to ever-changing environments.

After interviewing hundreds of marketing leaders about their pain points, he co-founded Aether to solve the universal problem of wasted time in creating presentations.

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Experience
13 Years
Current Role
CEO & Co-Founder
Job Level
Leadership
Location
New Zealand
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Carsten cares about

AI in Marketing
His current venture, Aether, is an AI-powered platform built to solve inefficiency in marketing workflows and eliminate what he calls "the manual copy-paste grind. "
Founder Journey
He has recently transitioned from senior roles at major tech corporations like TikTok to co-founding his own company, Aether, and speaks about the lessons learned.
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Career

Work history

8-2025
CEO & Co-Founder
Aether
9-2022 - 8-2025
General Manager New Zealand - Global Business Solutions
TikTok
1-2021 - 1-2023
Head of Commercial Partnerships: Public Sector, Nonprofits, B2B - DACH & NL
TikTok
8-2020 - 1-2021
Director Agency (interim)
TikTok
1-2019 - 6-2020
Head of Marketing Partnerships - Government / Politics / Advocacy - Central and Northern Europe
Facebook
In the press

Media appearances

Australian SaaS startup Aether bags $3.8m to expand team globally. Featured in Tech in Asia
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Education
2004 - 2007
MBA
Steinbeis Hochschule
1999 - 2000
Bachelor's Degree
Utica University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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