Carsten Weiss

Questioner
DISC Type : c

CMO at Det Faglige Hus

South Jutland, Denmark

Overview

Carsten Weiss is the Chief Marketing Officer at Det Faglige Hus, where he has built his career through various leadership roles, including Senior Team Lead and Marketing Manager. He leverages his academic background in organizational management and public communication to guide his team and drive the companys marketing strategy.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

IT Talent Acquisition
His social media activity shows a strong focus on recruiting for the IT department, including roles like team leaders, developers, and system consultants for the Esbjerg office.
Student Mentorship
He actively participates as a mentor in the Education Esbjerg program, demonstrating a passion for guiding and developing future talent in the local community.
Marketing Leadership
As CMO, he oversees a diverse communications team responsible for marketing, UX, graphic production, and social media content for the organization's large member base.

Media Appearances

Carsten has no verified media appearances

Work History

8-2021
CMO at Det Faglige Hus
7-2019 - 7-2021
Senior Team Lead at Det Faglige Hus
6-2017 - 6-2019
Marketing Team Lead at Det Faglige Hus
9-2011 - 5-2017
Marketing Manager at Det Faglige Hus
2011 - 2011
Manager at EarlyWarning.dk

Education

2009 - 2010
Organizational management from Business Academy Aarhus
2007 - 2009
Public communication & administration from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 21 Location : South Jutland, Denmark Job Level : Leadership Designation : CMO at Det Faglige Hus
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Insights For Selling To Carsten

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carsten is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Carsten

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carsten move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Carsten take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Carsten

Personality Compatibility


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