Carter Severns

Wildcard
DISC Type : sci

Vice President Marketing at Nextpoint

Dallas-Fort Worth Metroplex, United States

Overview

Carter Severns is a revenue-focused marketing leader with over a decade of experience building and executing go-to-market strategies for B2B and SaaS companies. He specializes in starting marketing functions from scratch for high-growth startups and is currently the Vice President of Marketing at Nextpoint. He is a graduate of Texas State University.

Based in the Dallas, TX area, Carter is a husband and a father to two young children. Outside of his professional life, he has an interest in photography and videography, and is a fan of the Dallas Mavericks basketball team.

Unique fact: Carter has developed his own proprietary system for growing B2B companies based on his extensive experience.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

B2B Go-to-Market
He has built his career on creating and executing go-to-market strategies for B2B and SaaS startups, often from the ground up.
Revenue-Focused Marketing
Describes himself as a "revenue-focused leader" and emphasizes tying marketing efforts to financial metrics like LTV to CAC and cash runway.
AI in Sales
He recently posted a critical view on AI SDRs, suggesting they can destroy a brand's reputation for minimal results, indicating a strong opinion on the topic.

Media Appearances

Carter has no verified media appearances

Work History

4-2025
Vice President Marketing at Nextpoint
9-2021
Founder, B2B Marketing Consultant & Fractional CMO at RevBlume
9-2021
Marketing Consultant & Advisor at Pursuit Sales Solutions
6-2023 - 4-2025
Vice President Marketing at Delivery Solutions
4-2022 - 6-2023
Vice President Marketing at Place

Education

Bachelor of Science (B.S.) from Texas State University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Vice President Marketing at Nextpoint
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Insights For Selling To Carter

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carter is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Carter

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Carter move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Carter take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Carter

Personality Compatibility


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