Casper Theilgaard

Inquirer
DISC Type : cd

Head of Marketing at itm8

Aarhus, Central Denmark Region, Denmark

Overview

Casper Theilgaard is a Head of Marketing specializing in aligning sales and marketing for B2B companies to generate more leads. A Masters graduate from Aarhus University, he has a history of developing effective, data-driven marketing strategies. People who have worked with him describe him as a fountain of good ideas.

Outside of work, Casper is an avid sports enthusiast. He is a passionate fan of the AGF football club and enjoys an active lifestyle that includes running, golf, and padel. He is also a member of the advisory board for Idrætsskolerne Ikast, a Danish sports school.

He holds a UEFA B-license, a semi-professional football coaching certification.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

B2B Lead Generation
His career at itm8, Co3, and his own company has focused on creating marketing strategies and campaigns that generate high-quality leads for B2B businesses.
Leadership & Wellbeing
He speaks openly about his past experience with work-related stress, emphasizing the importance of trusting his team, delegating, and fostering a healthy work environment.
Sales & Marketing Alignment
His core professional mission is to help B2B companies integrate their sales and marketing departments to improve efficiency and drive growth.

Media Appearances

Casper has no verified media appearances

Work History

1-2024
Head of Marketing at itm8
12-2022
Ejer at atjive
5-2022 - 11-2022
Marketing & Client Director at Co3
11-2019 - 5-2022
Digital forretningsudvikler at Co3
5-2019 - 11-2019
Senior Client Manager at LeadFamly

Education

2012 - 2016
Master's degree from Aarhus University
2014 - 2014
UEFA B-licens from DBU

More Information

Social Presence :

Prographics :

Exp : 17 Location : Aarhus, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Marketing at itm8
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Insights For Selling To Casper

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casper is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Casper

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Casper move?

  • Their decision making speed is somewhere in the middle.
  • Can Casper take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Casper

Personality Compatibility


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