Nicolai P. Elken

Judge
DISC Type : Dc

Group Director - Marketing, Communication & Relations at itm8

Denmark

Overview

Nicolai is a commercial executive at itm8, leading marketing and communications with extensive B2B expertise in the IT industry. A graduate of Copenhagen Business School, he specializes in go-to-market strategy, brand transformation, and partnerships. Colleagues describe him as an inclusive, present, and accessible leader.

Outside of his corporate role, Nicolai is actively involved in the commercial development of womens football, reflecting a blend of professional sponsorship and personal passion. He enjoys family life and shares anecdotes about his childrens interests, like their support for Manchester City.

He once struggled to guess which of his four daughters owned a specific Manchester City football jersey.

Personality Overview

Generally Skeptic

Features Driven

Fast But Wary

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Brand Transformation
He led the major project of transforming 13 sub-brands into the singular itm8 identity in 2023, a cornerstone of his recent work.
B2B Go-to-Market
His career is rooted in creating strategic go-to-market plans for B2B tech companies, focusing on sales funnel improvement and partnerships.
Women's Football
Passionate about the sport's commercial growth, he directs itm8's sponsorship of FC Midtjylland's women's team and engages with industry leaders.

Media Appearances

Nicolai has no verified media appearances

Work History

2-2025
Group Director - Marketing, Communication & Relations at itm8
7-2024 - 1-2025
Marketing Director at itm8
6-2024 - 7-2024
Head of Marketing & Business Development at DynaCap
3-2021 - 2-2024
Marketing Director at Atea Danmark
5-2020 - 2-2021
Regional Lead Nordics - Software, Cloud and Security at ALSO Group

Education

2009 - 2011
Master from Copenhagen Business School
2006 - 2009
Bachelor from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Denmark Job Level : N/A Designation : Group Director - Marketing, Communication & Relations at itm8
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Insights For Selling To Nicolai P.

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicolai P. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nicolai P.

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nicolai P. move?

  • They can take decisions very fast if you manage to convince them.
  • Can Nicolai P. take some risk or not?

  • The risks don’t matter much to them.

You And Nicolai P.

Personality Compatibility


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