Nicolai P. Elken in

Nicolai P. Elken

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Group Director - Marketing, Communication & Relations at itm8
📍 Denmark

Nicolai is a commercial executive at itm8, leading marketing and communications with extensive B2B expertise in the IT industry. A graduate of Copenhagen Business School, he specializes in go-to-market strategy, brand transformation, and partnerships. Colleagues describe him as an inclusive, present, and accessible leader.

Outside of his corporate role, Nicolai is actively involved in the commercial development of womens football, reflecting a blend of professional sponsorship and personal passion. He enjoys family life and shares anecdotes about his childrens interests, like their support for Manchester City.

He once struggled to guess which of his four daughters owned a specific Manchester City football jersey.

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Current Role
Group Director - Marketing, Communication & Relations
Location
Denmark
Personality Overview

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Priorities

Topics Nicolai cares about

Brand Transformation
He led the major project of transforming 13 sub-brands into the singular itm8 identity in 2023, a cornerstone of his recent work.
B2B Go-to-Market
His career is rooted in creating strategic go-to-market plans for B2B tech companies, focusing on sales funnel improvement and partnerships.
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Career

Work history

2-2025
Group Director - Marketing, Communication & Relations
itm8
7-2024 - 1-2025
Marketing Director
itm8
6-2024 - 7-2024
Head of Marketing & Business Development
DynaCap
3-2021 - 2-2024
Marketing Director
Atea Danmark
5-2020 - 2-2021
Regional Lead Nordics - Software, Cloud and Security
ALSO Group
In the press

Media appearances

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Education
2009 - 2011
Master
Copenhagen Business School
2006 - 2009
Bachelor
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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