Cass Barlow

Energizer
DISC Type : I

Digital Marketing Manager at Quality Tractor Parts Ltd.

Mullingar, County Westmeath, Ireland

Overview

A marketing creative and graphic designer with 24 years of experience across the motor, pharma, and B2B sectors. As a Digital Marketing Manager, Cass has deep expertise in enhancing brand identity and communication for major brands. Cass holds a Level 8 Award in Digital Marketing from Dublin Business School.

Outside of a professional context, Cass has pursued education in herbalism and Celtic culture, indicating a strong interest in holistic arts and cultural studies. This creative inclination is further supported by undertaking specialized graphic design courses, such as one with renowned designer Paula Scher.

Cass is a student of Herbalism and Celtic Culture at Brighid’s Academy of Healing Arts.

Personality Overview

Imaginative

Believer

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Brand Development
Has extensive experience as a Brand Asset Manager and Trade Brand Manager, focusing on enhancing brand identity, awareness, and loyalty across various channels.
B2B Marketing
Experience in B2B environments like General Paints Group and Quality Tractor Parts Ltd. highlights a focus on business-to-business marketing strategies and communication.
OTC Healthcare Marketing
Worked extensively in the OTC pharmaceutical sector at Pharmed Ireland, managing and winning awards for consumer health and beauty brands like NEOSTRATA.

Media Appearances

Cass has no verified media appearances

Work History

7-2024
Digital Marketing Manager at Quality Tractor Parts Ltd.
10-2023 - 7-2024
Creative Marketing Lead at General Paints Group
11-2021 - 10-2023
Brand Asset Manager at Pharmed Ireland
3-2021 - 11-2021
Trade Brand Manager at Pharmed Ireland
5-2018 - 3-2021
Marketing Executive at Pharmed Ireland

Education

2012 - 2013
HETAC / NFQ - Level 8 Award in Digital Marketing from Dublin Business School
3-2019 - 11-2023
Level 8 from Brighid’s Academy of Healing Arts: School of Herbalism & Celtic Culture

More Information

Social Presence :

Prographics :

Exp : 21 Location : Mullingar, County Westmeath, Ireland Job Level : Middle Designation : Digital Marketing Manager at Quality Tractor Parts Ltd.
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Insights For Selling To Cass

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cass is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Cass

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cass move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Cass take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Cass

Personality Compatibility


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